This project was never about painting things green. The challenge was to express environmental urgency with the discipline of a policy institute and the warmth of a faith-rooted movement. We spent time understanding their mission, the bridges they wanted to build between Israel and the diaspora, between science and spirituality, between philanthropy and policy. From that insight came a design system that balances complexity with simplicity and speaks with quiet authority to governments, funders, NGOs and faith communities.

At the heart of the identity is an emblem inspired by the sukkah, a temporary shelter built during the Jewish festival of Sukkot. It serves as a symbol of humility and interdependence, reminding us that our time on earth is temporary and that we exist in relationship with the natural world. The sukkah connects faith and environment, tradition and sustainability, grounding the brand in a distinctly Jewish expression of care for creation.

The colour palette avoids predictable greens and blues. Instead it draws from soft, human tones: some gentle greens some more powerful, purples and oranges that feel grounded, warm and alive. The result is approachable and optimistic, echoing the organisation’s vision of renewal and cooperation.

Artistic photographic textures were created to complement the visual system. These abstract, nature-inspired artworks bring softness and emotion to the identity, evoking light, movement and atmosphere. They serve as a visual bridge between the analytical and the spiritual — reminding viewers that climate action is both scientific and deeply human.

Typography balances modernity and heritage. A confident sans serif brings clarity and strength. A refined serif introduces depth and continuity. A creative display type adds individuality and character, capturing the organisation’s mix of rigour, imagination and hope.