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Stand for something stronger.
Protego VC is a new kind of venture fund—focused entirely on dual-use defense tech with global applications. In a world of rising geopolitical complexity and constant security disruption, Protego moves fast, invests deep, and brings unparalleled operational know-how to founders and investors alike. It was built for something else entirely—a world that doesn’t wait, and founders who don’t flinch. A fund born not in theory, but in experience. Not in noise, but in clarity. And yet, despite its momentum, Protego’s brand lacked the edge, authority, and distinction it deserved.
- Brand Strategy
- Brand Identity
- Art Direction & Design
- Website Design
- UI UX
- Illustration
- Digital Assets
In a market crowded with fast-sprouting defence startups and increasingly-interested investors, it was easy to get lost in the blur. Protego needed a brand that could cut through—decisive, disciplined, and impossible to ignore. We were brought in to sharpen every part: from strategic visual identity, to digital presence, and a full range of ready-to-use branded assets.
We stripped it down to a single, resonant idea: protection. Not the brash kind, but the kind that’s intelligent, composed, and ever-ready. Protego—Latin for “to shield”—became the anchor for everything. A name with weight. A name with meaning. A name you could build around.
Designed for
signal, not noise
Every detail of the brand system was built to reflect Protego’s operating style:
- A disciplined, military-adjacent colour palette—Dusty Blue, Uniform Green, Desert Beige—balanced by the precision of black and the charge of highlight orange.
- Monospace typography with military precision and technical clarity.
- Abstract iconography and motion that hint at systems-level thinking and layered intelligence.
- A tone of voice that’s unflinching, unfussy, and utterly assured.
This wasn’t about rebranding another defence fund. It was about building a new kind of intelligence layer—one that reflects what Protego really is: a rare operator in a space filled with pretenders.
The result?
A brand built to scale at the speed of ambition. Since launch, Protego has landed global visibility, drawn top-tier founders into its orbit, and firmly established itself as Israel’s go-to defence innovation fund.
