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The Early Dev Catches the Bug.
In software development, the cost of bugs goes up exponentially the later they are found in the development cycle. Bug checking, however, is laborious, time-consuming and imperfect. Enter Early. Generative AI for catching bugs earlier.
- Brand Identity
- Art Direction & Design
- Strategic Messaging
- Website Design
- Digital Assets
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The system draws inspiration from the concept of a nucleus, mirroring the central role it plays within an atom. Much like how alterations to the nucleus of an atom can have a ripple effect that impacts the entire structure, modifications to the grid can similarly influence the composition and arrangement of design elements.
Employing generative AI, Early is on an ambitious mission to level-up code quality by automating bug detection and suggesting fixes as early as possible. Higher quality code, with less effort means higher-quality products. Launched earlier.
Harnessing motifs from the world of software, the wordmark incorporates a ‘/’ instead of an ‘l’ for Early – a nod to those who know. Add that to a bitmap inspired font and graphic language underpinned by an arresting and vibrant green/grey colour palette, this is familiar territory with a bold vision for the future.
Rooted firmly in a world of software development, the Identity we crafted for Early feels entirely familiar to the knowing eye. But not content with the status quo, the language talks to forward momentum, capturing the idea of a new era of code, a new paradigm.
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