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Reverence meets reinvention in the heart of Shoreditch
Once a sacred space, now a blank canvas for bold new ideas. St Michael & All Angels is a deconsecrated Grade II listed church in the heart of Shoreditch. With original stained glass, high stone arches, and soaring ceilings, it once held over 1,000 worshippers. Later an antique showroom, it now enters its third act—as a rare, atmospheric setting for the next generation of creative, culinary, and cultural enterprise.
- Brand Identity
- Art Direction & Design
- Editorial
- Photography
Craft an identity that honoured the building’s remarkable past without getting stuck in it. That welcomed reinvention without nostalgia. That could speak equally to restaurateurs, hoteliers, artists, and entrepreneurs looking to build something lasting.
We began by immersing ourselves in the architecture and atmosphere. The space itself was the brief—light and shadow, stillness and scale. We let the gothic tracery and natural textures lead the way, translating the building’s material heritage into a contemporary brand language.
Our design system balances historical resonance with modern restraint. Sharp lines echo the lancet windows and arches; clean typography introduces clarity and calm. A subdued monochrome palette keeps the focus on form and light. Photography captures the play of space and silence—evocative, raw, and full of potential.
Every touchpoint—brochure, launch campaign, on-site materials—was crafted to reflect that balance. Dignity without formality. Beauty without fuss. A tone of voice that speaks quietly but confidently to a discerning creative audience.
The Monogram distills the building’s geometry into a bold mark—part emblem, part architectural stamp.
Blending an editorial serif with a clear, contemporary sans—flexible enough for detail, commanding enough for headlines.
Photography is atmospheric and editorial: light pouring through stained glass, textures of stone and shadow, wide perspectives that hold both grandeur and intimacy.
The brand brought clarity and coherence to the vision behind St Michael & All Angels. It gave the project a visual and verbal system that could scale—from teaser films to funding decks to future sub-brands.
But more than that, it captured something harder to pin down: the atmosphere of the space. That sense of stillness, of history held in suspension.
The result? A brand that invites new life into an old space. Ready to resonate with creatives, chefs, curators, and visionaries alike.
Reverence meets reinvention.
A place of possibility.
